Generation Joy

Our Team

Morgan South
Ambassador of Buzz
Randy Brown
Head Honcho
Darrel Bartholomeusz
Boots on the Ground
Rachel Tabin
Creator of Opportunities
Heather Engroff
Creative Ninja
Jennifer Williams
Digital Dynamo

OUR Purpose

Generation Joy is founded by a passion to produce a high quality and durable apparel line for kids. We strive for our comfortable and fun clothes to be your children's favorite things to wear. We incorporate our "grow with me" technology, cooling fabrics, cover stitching, and reversible construction into our clothing. These extra qualities ensure that we are producing clothing that parents will enjoy as much as their children.

This brand is our joyful passion and we hope to share that joy to our next generation by giving back to our community in special ways!

OUR Mission

We know from experience that kids have a way of growing fast or playing so hard that you feel like you are buying a new wardrobe every time you turn around! With Generation Joy, we set out to find a better way that kids clothes can be fabricated, designed and constructed that’ll extend the life and longevity of these everyday necessities. Our styles are the result of parents getting together and exploring how we can make kids clothes. We have used our years of apparel design experience and industry know-how to develop a clothing line that parents can feel confident about buying and kids will enJOY wearing!  

Our SOlution

The answer?  Better quality fabrics that stand the test of time and play. Featuring comfort-driven design and grow-with-me features that your growing kid will be happy to wear for longer. And of course, the fun stuff – trendy colors, fun prints, and the best everyday styles your little ones can wear. Dress the best for school, play, and everything in-between, all with a mom’s stamp of approval!

Our Standout Features

Reversible: Get 2 looks out of 1 garment! These styles are solid color on one side and a fun print on the other, perfect for whatever mood your little one is in for the day.

Grow-With-Me Features: Many of our styles have design details that extend the life of your little one’s favorite garment as they grow.

Longer length leggings: Simply cuff the leg to show off the reverse side or uncuff it for longer length as your child grows.

Extended cuff joggers: Fold the cuffs up for a shorter length and easily unfold for longer length.

Dolman sleeves: Tops with dolman sleeves do not have an armhole seam, making it more comfortable as your child grows as it gives more room under the arm (super helpful as a growth spurt hits!).

Adaptable waistbands: All of our bottoms have comfortable waistbands with comfortable elastic and/or adjustable drawstrings that move with your little one and stretch as they grow.

Reinforced Knees: Look for bottoms that have design details that reinforce the knees – meaning they hold up against even the most active play! These include double layer patches and topstitching details that add strength to the fabric.

Tagless Designs: We know from experience how kids hate the feeling of tags in their clothes! That’s why we removed all tags for more comfort, particularly important for sensitive skin.

Our Fabrics

Funtastic Fleece: A cozy cotton-rich blend with a soft brushed interior. Heavy enough to keep off the chill when playing outside!

Cool Touch Jersey Tees: A super-soft blend of cotton, modal, and a touch of Spandex for stretch. This is a fan-favorite with its cool touch feature that keeps your little one cool and super comfy while being active!

Reversible Rib Girls Leggings : A 1x1 rib made of a blend of soft cotton, modal, and a touch of Spandex for stretch. Heavy enough so it’s not see through, with a solid color on one side and a fun print on the other!

Cotton Slub Henley: A soft 100% cotton jersey with slub yarns that add a touch of casual texture.

Performance Pant Tricot: A comfy 100% polyester tricot with brushed back for extra softness.


Just like raising a child takes a village, so does building brand. Say hello to some of our amazing team members that helped bring Generation Joy to life!



Brand Manager


Lead Designer