No one is tougher on clothes than kids. And they should be! Kids grow, learn, and develop through play. They should be focused on being their best, most joyful selves – not worrying about see-through leggings or shirts that turn into crop tops when they swing from the monkey bars.  

Generation Joy was born out of the desire for a better way to fabricate, design, and construct kids’ clothes. We believe in clothes that are functional, made from ultra-soft, durable fabrics, and designed to grow with your child.  

The Everyday Joy Girls’ Collection is the perfect example. It features: 

  • Cool Touch Jersey Tees: Keeps your girl cool and comfy while being active. Made from a soft blend of cotton, modal, with a touch of spandex to retain shape, style, and stretch. These shirts are longer in the front and back and include a pretty shirttail curved hem.
  • The Dolman sleeve: Girls need clothes that allow them to stretch, reach, and be active without their sleeves digging into their armpits. This innovative design removes the traditional armhole seam, allowing for a more comfortable fit.
  • Tagless: Kids and grownups alike despise itchy tags, so we made sure to use heat seal labeling to give maximum comfort.
  • Extra Long Cuffs: Our signature Grow with Me feature is essential for girls. Jogger pant cuffs add an extra two inches in length and look stylish rolled up or down. 

Every item in our Everyday Joy Collection features bright, beautiful colors, complimentary on-trend prints, and empowering messages like, “Girls can change the world,” and “Today I choose JOY,” to uplift and inspire our future female leaders.