Never doubt that a small group of thoughtful, committed citizens can change the world; indeed, it's the only thing that ever has. –Margaret Mead

Generation Joy is a bold, bright, and cheerful, high-quality clothing brand that is unique in its use of innovative design functions to fit the needs of kid’s apparel. And while we are extremely, shout-it-from-the-rooftops proud of our products we are so much more than a clothing brand. We are bursting with JOY to share our passion projects with you and pledge our commitment towards social sustainability and taking steps to help protect the environment . We are the changemakers we want to see in the future, in hopes of inspiring other parents like you, who will in turn inspire their children.


Social sustainability – Through our strategic corporate partnerships with manufacturers and suppliers, we are proud to honor core values that all have the right to thrive with dignity. We believe in a balanced life focused on health, well-being, and consciousness – not only for our #JoyFam, but for their families, and surrounding communities. This includes:


● Workforce Diversity – non-discriminatory hiring polies

● Being a Global Employer – ensures the organizational benefits of a stable work life structure

● Thriving communities – aligning with outreach programs in local communities

● Beyond compliance – continuously improving our standards beyond what is required.

● Environmental Sustainability – By 2025 we are partnering to work towards:

● Greater Energy Efficiency

● Water Conservation

● Radical Action – producing more renewable energy than is consumed

● Make Without Harm – supply, chain, and products manufactured with sustainability and fair workplace standards

● Waste = Raw Material – reduce waste and recycling materials

● Zero Toxic – free from hazardous materials or chemicals

● A Thriving Planet – replacing and restoring habitats


#generationjoy #kidsclothing #kidsfashion #kidsapparel